IAB 2018 report for video advertising

IAB 2018 report for video advertising

Video advertising has grown more than 50% since 2016.

While traditional TV still dominates ad revenue, digital video― especially mobile video―is the fastest-growing video type by consumption.

IAB Video Landscape Report 2018

Programmatic video ad spend has more than tripled since 2016. $6.5B in 2016 to $22.5B in 2018. IAB forecasts programmatic to grow to over $27B in 2019.

In this economy, programmatic video ads should be a priority for all content creators.

View the published report.

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