18 Jan IAB 2018 report for video advertising
Video advertising has grown more than 50% since 2016.
While traditional TV still dominates ad revenue, digital video― especially mobile video―is the fastest-growing video type by consumption.IAB Video Landscape Report 2018
Programmatic video ad spend has more than tripled since 2016. $6.5B in 2016 to $22.5B in 2018. IAB forecasts programmatic to grow to over $27B in 2019.
In this economy, programmatic video ads should be a priority for all content creators.
View the published report.