19 Jan SpotX 2019 Video Advertising Trends in Transparency
2019 will continue the trend of transparency in the video ad marketplace.
Sooner or later, publishers will find themselves in a position where they have to make changes, whether it’s as simple and small as adopting ads.txt or completely rethinking their monetization strategy.SpotX 2019 Video Advertising Trends White Paper
SpotX believes that transparency will create larger investments for data management. GDPR is the main driving force for this initiative.
Read up on the 2019 SpotX White Paper.