Private Auctions are receiving less action

Private Auctions are receiving less action

Many publishers who rely on programmatic video ad revenue will be happy to hear Real Time Bidding/Open Auctions are increasing.

Instead of private auctions, which use the same second-price auction logic and non-guaranteed inventory approach as the open marketplace, buyers want to lock down inventory and pricing. Other private marketplace deal types, like preferred deals or programmatic guaranteed, allow them to secure inventory and a fixed price while executing the deal programmatically.

Since ads.txt has helped clean up the entire sector and law enforcement’s crackdown on fraud, many buyers are seeing open auctions as premium.

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