Many publishers who rely on programmatic video ad revenue will be happy to hear Real Time Bidding/Open Auctions are increasing. Instead of private auctions, which use the same second-price auction logic and non-guaranteed inventory approach as the open marketplace, buyers want to lock down inventory and...
2019 will continue the trend of transparency in the video ad marketplace. Sooner or later, publishers will find themselves in a position where they have to make changes, whether it’s as simple and small as adopting ads.txt or completely rethinking their monetization strategy. SpotX 2019 Video...
Video advertising has grown more than 50% since 2016. While traditional TV still dominates ad revenue, digital video― especially mobile video―is the fastest-growing video type by consumption.IAB Video Landscape Report 2018 Programmatic video ad spend has more than tripled since 2016. $6.5B in 2016 to $22.5B in...
Prepare for more online video consumption The boat will be missed in 2019 if your site doesn't have a video player with content. "Despite subscriber growth for virtual pay TV services, they will not be enough to overcome declines in legacy services," said Michael Greeson, The Diffusion Group's...
Video content can be monetized With video advertising budgets increasing year over year and production budgets tighten, now is the best time to showcase and test short form video content short-form content can be used as an incubator for testing out concepts that will go on to...